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Bill Byrd
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Posts by Bill Byrd
Building America with small businesses and lower taxes
Apr 27th
Why is North Dakota Booming – article in the Wall Street Journal by Joel Kotkin
North Dakota is a farming community. But they didn’t stop there they went after high tech, oil drillers, and other businesses. How did they do it lower taxes, right to work state. There unemployment is at 3.8%.
How: vote in politicians that
Want lower taxes
Pro small businesses, small businesses hire over 50% of all employees. Small business can solve the unemployment problem in America.
Want term limitations on congress. 12 years maximum. 2 terms in the Senate and 6 terms in Congress.
Have the guts to cut programs.
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Becoming a Business Owner
Apr 22nd
It can be risky but also very worthwhile.
Must be motivated.
Passion will carry you through the tough times.
Multitasker, you are not just a marketer or operations manager you are all of the business.
Most of your time at first will be dedicated to marketing.
You have to sell your product.
Devote long hours.
Loneliness can set in.
No benefits.
No steady paycheck.
However, most entrepreneurs are not willing to give up. Once they have tasted having control over their lives – they almost never go back to working for someone.
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Branding on a dime or without spending a fortune.
Apr 14th
Branding is so important in helping you position your product or service. Only you know your brand and what it should say to the public. Take time to do the following:
Do your homework – know your product, your competition, and industry.
Use web tools such as, Facebook and Linkedin. Many others know how to use them properly.
Develop three lists of work to be done. Most important to least and work the most important first.
Building customers know your customers interests besides business. Newsletters on what you are doing.
Co-brand great way to build lists of customers without any cost.
Don’t be afraid to negotiate especially if you have to hire some of your branding work. Try the barter system or give a % of your increase in sales.
Bottom line be creative and informed. Know your brand, it’s strengths, it’s weaknesses, your strategy, and it will take you a long way without a lot of expense.
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Tips on how to market as a small Business
Apr 7th
Target market
What benefits they are expecting
What makes you unique
Call to Action
Find out what they want, go get it. And give to them
Join professional organizations and get involved
Offer to speak
Write articles
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Trends for small business retailers
Mar 31st
Retailing is one of the most difficult businesses because you are dealing with the public directly and each person is different and has very distinct ideas on how a product or service should be performed or provided. However, if you are a people person it is a very gratifying business. Let’s take a look at some trends you may need to take account of to be successful going forward. Enjoy the audio
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Having a successful business
Mar 24th
Know your customer and be an expert in your field. Gives you the edge in effectively selling to your customers what they want.
Stay current with technology, trends and competition. If you do your competition has a more difficult time capturing your customers.
Be able to stay positive even in rough times. You are the leader if you go down the whole team goes down.
Treat customers as they are guests in your home. The more appreciated they feel more willing to open their bill fold.
Build personal relationships with your customers. Know their name, greet them with their name. Very important. Communicate on a frequent and consist basis.
Learn from key employees. Treat them as partners. They have a lot to offer.
Be thankful all the time, for your employees, customers, good health, and your own business, your attitude will be reflected all thru the company.
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Where should the jobs come from?
Mar 14th
The public sector or the private sector. We have a striking correlation between economic success in emerging economies and relatively low percentage of workers in the government payroll. Public sector jobs do not help build an economy that only happens in the private sector. Small business owners simply ask for lower taxes so they can create the new jobs this country needs. The article in the Wall Street Journal Feb 10th 2011 by Daniel Henninger does a great job showing comparisons between different economies around the world with success when the government employee percentage compared to private sector percentage of jobs in that country is low as a greater gain to economic success.
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Reaganomics
Mar 7th
From December 1982 to June 1990, the economy created more than 21 million jobs. Changing tax rates changed behavior, and changed behavior affected tax revenues according to the Wall Street Journal February 10, 2011. Lower taxes breeds confidence, and confidence creates new ideas in small businesses, and new ideas turn into jobs from new startups such as, factories and offices with new services and products made in America.
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