Sweet Success Online
Podcast
Are Your Suppliers On Your Side?
May 2nd
Are Your Suppliers On Your Side?
Price is important.
Consider more than just Price. Dependability, knowledge, service, and expertise.
Learn from good suppliers.
New equipment, food experts.
Suppliers want you to grow.
Meat supplier, drink supplier, produce supplier, bread supplier, all offer great insight.
Consider all options before choosing a supplier, not just cost.
Technical information, nutritional labels, weight loss, gluten free, diabetic, etc.
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Building Your Business
Apr 25th
Building Your Business
Here are three topics to consider if you want to build a great business.
1-Who are you? Customers want to know the owner. If they cannot relate to you they will not normally return.
2-Know Your Customer – Does the product meet the desires, wants, needs of your customers. Only way to know is you know how the product effects you.
3-Supply and Demand – Do not be short on demand. No open holes on your shelf. If you don’t have the product you cannot sell it and that disappoints a customer.
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Retail Marketing
Apr 21st
RetailMarketing
Retail Marketing
Read an article in Family Life Magazine January 2012 issue on retail marketing produce called ‘Roadside Marketing’.
Great ideas to use all through any type of business.
How to draw customers
Location
Signs
Word of mouth advertising
Language
Smile
Appearance
Display
Sizes
Listen to customers
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Looking In Your Rear View Mirror
Mar 14th
Looking In Your Rear View Mirror
Don’t Close the door on last year without first doing an analysis of what happened to your company during a tough year.
Pot Holes
Survival, how did you survive? You are still alive!
What did you do to cash flow, growth (new areas), new opportunities.
Savings renewed contracts, refinancing in a tough market. What did you learn.
Bartering
So important to write down what you learned from making it through a tough year. Bill speaks to this on this audio.
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Hospitality in Building a Business
Mar 2nd
Hospitality
Hospitality in Building a Business
You want your customers to always feel energy and comfort in your restaurant. You want them to feel as there is something for everyone.
How does that happen?
1. Join a merchant’s association to work with other businesses in your area.
There is strength in numbers, develops camaraderie between businesses and they bring customers to you.
2. You want to ensure that the customer leaves happy. Your team has to work together to fill the voids and short staff areas. They all know each other well there strengths and weaknesses.
3. Hire the best staff as possible. Again when things become tight that night your customers are still happy because you have created a team that works together giving the customer what they came for. That is great hospitality.
4. Evaluate your staff periodically, check performances and how well they work together with the team.
5. This becomes a winning combination.
Bill talks about Hospitality and the importance of good Hospitality on his audio podcast.
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Sincerity of Service
Feb 24th
Sincerity of Service
In the Independent Restauranteur November-December 2011 issue there was an article written by Tom Frank ‘Sincerity in Service’.
Tom great information for all of us in small business.
We need inspiration and encouragement. Sometimes folks may come to your business just to be encouraged.
Your service has to be more than mechanical it has to be served with sincerity, the article said.
It has to be a part of your core values, it is a virtue. Remember your actions speak louder than words. Show it when you serve let it come from your gut, your heart to give sincerity of service. Then your customers will come back to be encouraged by your great staff. That results in a successful business.
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Tips for the Harried Business Owner
Jan 6th
HarriedEntreprenuer
Tips for the Harried Business Owner
Bill discusses 8 practical ways to give yourself more time to accomplish the job at hand and have time for family and fun.
Are there some useful and practical ways to become more efficient and effective with your time and work?
1 – Spiritual time
2 – Keeps things Simple
3 – Do you have a place and time for all jobs and are they in their places/
4 – Fifteen minute rule
5 – Keep messy items and jobs under control
6 – enlist more Help
7 – Thinking Time
8 – Rest
9 – Summary
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Selling Your Small Business
Dec 10th
Selling Your Small Business
Bill talks about the emotional ties you have to your business. Especially if you started it as a start up and saw it grow to where now is the time you are ready to sell.
How hard is it to let a business go?
The emotional and feeling side of you plays a big part in the sale.
When you should you sell your business?
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Selling Your Small Business
Dec 9th
Selling Your Small Business
Bill talks about the emotional ties you have to your business. Especially if you started it as a start up and saw it grow to where now is the time you are ready to sell.
How hard is it to let a business go?
The emotional and feeling side of you plays a big part in the sale.
When you should you sell your business?
Podcast: Play in new window | Download
SBA Mobile App
Nov 30th
SBAMobileApp
SBA Mobile App
In this podcast Bill is talking about using a SBA Mobile App for a start up business.
Gives you SBA videos
Start up Cost Calculator
Connects to over 2000 SBA Centers nationwide
Coming in the future
Disaster recovery information
Lenders and capital resources
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