How important is Customer Service?
The difference between success and failure could be your quality of Customer Service.
I have spent a life time in owning and operating small businesses and believe me Customer Service is at the top of importance.
When developing Customer Service for your business say Excellent Customer Service.
Customers are asking for more help in purchases and understanding the product or service you provide. Give good clean advise.
Ask yourself is your Company a cut above the rest? Or is someone better than you.
What do you do - give better training and always work on the attitude projected starting with the owner.
Small businesses have the edge in giving Superior Customer Service over the big boxes. You have to do it- no choice.
Stats show customers talk – they tell up to 10 people when receiving great service. But listen to this they tell up to 20 people when receiving bad service. You want the times ten not the times 20 in your business.
You have to help the customer make decisions do it with excellence.
Go for it! Be the best. It will pay off in dividends.
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How To Open A Small Business
This is a Bird’s Eye view just to make you start thinking about your own business. so many areas to cover but this will get you started.
Your idea – be passionate, is it competitive, does it require employees?
Business Plan – Do you have the funds – determines how large or small you will be, be realistic about all costs, are you going to have to borrow money/
Location – Depending on your business, is it easy to see from the road, easy access, type of folks who will be your customers, signing the lease so important
Training - This can break you if not done correctly – know your concept, how to talk to customers (smile), never can you train enough.
Vendors – Treat them well it will pay off dividends in the future.
Concept – Very important, is it relaxing, is it a cut above your competition, furniture, sound, customer flow.
Product - Know it well. Work for someone else in your field for 6 months. do you have passion about your service or product?
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We continue the discussion on lowering home mortgage loans to the new, lower appraised price for some homeowners. We have a caller who tells us how homeowners in California pulled out cash from their homes when the value went up and now are having to foreclose. We talk about this trend and the reality of foreclosure.
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Bill and Teresa discuss dealing with fear. Then they started a discussion on websites and how they relate to marketing for a small business.
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We are going to discuss on our next radio show why folks never go into business for themselves the first time? Is it fear, security, financing, or the risk seems too great? What do you think is the number 1 reason?
Discuss this on Linked In
Tomorrow we’re going to talk about using full service advertising and branding agencies to help small businesses with the necessary elements to creative brand awareness, advertising, and campaign ideas on a website. The showcase entrepreneur will be Angelo Antoline who started his company, MundayMorning, in 2001 at the young age of 26. Now he has a thriving business with 12 employees. One of the things we’ll ask him is how to grow a business from scratch.
Angelo J. Antoline contact info:
President/CEO MundayMorning
972.852.2800 x 101 (office)
972.852.2800 (fax)
www.mundaymorning.com