Sweet Success Online
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Successful Operator/Owner
May 10th
Successful Operator/Owner
Running your business is a blast if you have the alignment right. First concentrate on the positive.
1 – Employees – HIre right, take your time. Fire fast. Check attitude, smile easily,enjoy work.
2 – Competition – Know it don’t let it stress you. Five areas to compete with – quality, taste, speed of service, clean, and value.
3 – Product Costs and Pricing – Buy right, know your market prices. What customers want.
4 – Marketing – Hard to measure. word of mouth is best. But have to have a great operation or they will not come back. Show passion, you want customer satisfaction, how do they feel, that brings them back.
5 – Finances – Have to have money it is the life blood of the business. With out money it is just an idea. Use own cash if possible. Go with a business plan.
Podcast: Play in new window | Download
Hospitality in Building a Business
Mar 2nd
Hospitality
Hospitality in Building a Business
You want your customers to always feel energy and comfort in your restaurant. You want them to feel as there is something for everyone.
How does that happen?
1. Join a merchant’s association to work with other businesses in your area.
There is strength in numbers, develops camaraderie between businesses and they bring customers to you.
2. You want to ensure that the customer leaves happy. Your team has to work together to fill the voids and short staff areas. They all know each other well there strengths and weaknesses.
3. Hire the best staff as possible. Again when things become tight that night your customers are still happy because you have created a team that works together giving the customer what they came for. That is great hospitality.
4. Evaluate your staff periodically, check performances and how well they work together with the team.
5. This becomes a winning combination.
Bill talks about Hospitality and the importance of good Hospitality on his audio podcast.
Podcast: Play in new window | Download
Sincerity of Service
Feb 24th
Sincerity of Service
In the Independent Restauranteur November-December 2011 issue there was an article written by Tom Frank ‘Sincerity in Service’.
Tom great information for all of us in small business.
We need inspiration and encouragement. Sometimes folks may come to your business just to be encouraged.
Your service has to be more than mechanical it has to be served with sincerity, the article said.
It has to be a part of your core values, it is a virtue. Remember your actions speak louder than words. Show it when you serve let it come from your gut, your heart to give sincerity of service. Then your customers will come back to be encouraged by your great staff. That results in a successful business.
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Running a Success Business
Feb 19th
Running a Success Business
I am asked over and over how to run a successful business. Here are a few pointers.
Capital Expenitures – crawl, walk, and then run.
Operating Capital - Cash life blood of business. Stay with in a budget.
Costs – Not what you sell it for but how much you pay to make it.
Your help - Need to take ownership.
Cleanliness – A must. Competition will beat on this one problem.
Speed – How fast can you deliver a product.
Marketing – Promote a business that is successful.
Please listen to the audio for more details on running a successful business.
Podcast: Play in new window | Download
New Markets
Feb 9th
Markets are always changing.
As an example the Hispanic market is growing with those with disposable income.
Know what is happening in your part of the States.
Does your product, marketing, advertising, and pricing fit the needs of the new market.
Bill discusses the importance of be aware of the new markets and how it effects your business.
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Customer Service in Your Small Business
Sep 29th
How important is Customer Service?
The difference between success and failure could be your quality of Customer Service.
I have spent a life time in owning and operating small businesses and believe me Customer Service is at the top of importance.
When developing Customer Service for your business say Excellent Customer Service.
Customers are asking for more help in purchases and understanding the product or service you provide. Give good clean advise.
Ask yourself is your Company a cut above the rest? Or is someone better than you.
What do you do - give better training and always work on the attitude projected starting with the owner.
Small businesses have the edge in giving Superior Customer Service over the big boxes. You have to do it- no choice.
Stats show customers talk – they tell up to 10 people when receiving great service. But listen to this they tell up to 20 people when receiving bad service. You want the times ten not the times 20 in your business.
You have to help the customer make decisions do it with excellence.
Go for it! Be the best. It will pay off in dividends.
Podcast: Play in new window | Download
How To Open a Small Business
Sep 28th
How To Open A Small Business
This is a Bird’s Eye view just to make you start thinking about your own business. so many areas to cover but this will get you started.
Your idea – be passionate, is it competitive, does it require employees?
Business Plan – Do you have the funds – determines how large or small you will be, be realistic about all costs, are you going to have to borrow money/
Location – Depending on your business, is it easy to see from the road, easy access, type of folks who will be your customers, signing the lease so important
Training - This can break you if not done correctly – know your concept, how to talk to customers (smile), never can you train enough.
Vendors – Treat them well it will pay off dividends in the future.
Concept – Very important, is it relaxing, is it a cut above your competition, furniture, sound, customer flow.
Product - Know it well. Work for someone else in your field for 6 months. do you have passion about your service or product?
Podcast: Play in new window | Download
Why lowering mortgage loans is a bad idea – Podcast
Mar 31st
We continue the discussion on lowering home mortgage loans to the new, lower appraised price for some homeowners. We have a caller who tells us how homeowners in California pulled out cash from their homes when the value went up and now are having to foreclose. We talk about this trend and the reality of foreclosure.
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Triangles and Business III – Podcast
Dec 3rd
Bill and Teresa discuss dealing with fear. Then they started a discussion on websites and how they relate to marketing for a small business.
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Why don’t you go into business for yourself?
Dec 2nd
We are going to discuss on our next radio show why folks never go into business for themselves the first time? Is it fear, security, financing, or the risk seems too great? What do you think is the number 1 reason?
